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UBHARASURYA » Undergraduate Theses » Fakultas Ekonomi - MANAJEMEN
di-posting oleh rrnina09@yahoo.co.id pada 2016-11-07 23:14:11  •  5610 klik          Permohonan Koleksi

THE EFFECT OF SALES PROMOTION TO PURCHASING DECESION IN 7-ELEVEN RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

disusun oleh Gustaram, NURRIMA Adlina Adzhani 115810514042-5

SubyekPROMOTION - UNIVERSITY RAJAMANGALA
Kata Kunci sales promotion
purchasing decision
7-eleven
KontributorSakarul Sukrotprommmee, Ph.D (advistor)
Tanggal tercipta2016-06-10
Jenis(Tipe)Undergraduate
Bentuk(Format)PDF/DOC
BahasaInggris
Pengenal(Identifier)UBHARASURYA-Undergraduate-4743UBFEMA16
No Koleksi4743UBFEMA16
No Klasifikasi658.89 Gus t


Sumber :
A Thesis Submitted in Partial Fulfillment of the Requirements For the Bachelor Degree of International Business Administration Faculty of Business Administration Rajamangala University of Technology Thanyaburi Academic Year 2016

Relasi/Tautan:
Bachelor Degree of International Business Administration Faculty of Business Administration Rajamangala University of Technology Thanyanburi Academic Year 2016


[ ANOTASI / ABSTRAK ]

This study aims to study about sales promotion affecting to purchasing decision by consumers. In this research, the researcher use survey technique by create the questionnaire to customer interested in 7-eleven?s promotion. This method will help researcher to measure the effectiveness sales promotion to customers will buy product in 7-eleven. The questionnaire was employed to survey 200 respondents who shopped at 7-eleven, this sample not select base on gender but include customer of both male and female who purchase product at 7-eleven and they from faculty of business administration and engineering in Rajamangala University of Technology Thanyaburi. The finding showed that the majority of 7-eleven?s customers are female which equal to 111 persons and male which equal to 89 persons. From faculty of business administration is 109 persons and from faculty of engineering is 91 persons. From this research sales promotion affecting to purchasing decision, sales promotion in this research have 4 indicators. There are discount, buy one get one free, premium, and member card. From 4 indicators, discount more dominant influence to purchasing decision than the other indicators.



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  1. UBHARASURYA-Undergraduate-125-coverNurrima.pdf
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  2. UBHARASURYA-Undergraduate-125-ABSTRACT.pdf
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  3. UBHARASURYA-Undergraduate-125-NurrimaAdlinaAdzhaniGustaram.pdf
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