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UBHARASURYA » Article and Grey literature » Fakultas Ekonomi - MANAJEMEN
di-posting oleh rrnina09@yahoo.co.id pada 2018-07-06 09:53:22  •  921 klik          Permohonan Koleksi

MODEL EMPOWERMENT DEVELOPMENT THROUGH RELATIONAL BENEFIT APPROACH BASED ON SOCIAL MARKETING CONCEPT

disusun oleh Widiana, Muslichah Erma 070308602

Subyek: : MARKETING - RELATION BENEFIT
Kata Kunci : Relations benefit
marketing concept
usage intention
customer satisfaction
Kontributor: Muhammad Balafif - UBHARA Surabaya
Tanggal tercipta: 2017-12-24
Jenis(Tipe): ArticleGrey
Bentuk(Format): PDF
Bahasa: Inggris
Pengenal(Identifier): UBHARASURYA-ArticleGrey-3070308602
No Koleksi: 3070308602
No Klasifikasi: 658.83 Wid e


Sumber :
http://scholarpublishing.org/index.php/ASSRJ/article/view/3733

Relasi/Tautan:
Society for Science and Education, United Kingdom

Cakupan (Coverage) :
http://scholarpublishing.org/index.php/ASSRJ/article/view/3733/2384

Ketentuan (Rights) :
Copyright Society for Science and Education, United Kingdom


[ ANOTASI / ABSTRAK ]

Approximately 7 presen of East Javas economic growth comes from Small and Medium Enterprises (MSMEs), which are mostly craftsmen, among whom are artisans of songkok. But there are still many obstacles that exist with regard to marketing how marketers provide satisfaction to consumers with relational benefit based on the concept of marketing with social insight so that the realization of a repeat purchase (usage intention), because of the demands of consumers to provide satisfaction. To empower the artisans of the songkok, in this study aims to find the correlation of Relational Benefit how marketers relate to consumers providing confidence benefits, social benefits and special treatment benefits. The concept of social marketing is related to the social interaction relationship between marketers, consumers and society.



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