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UBHARASURYA » Article and Grey literature » Fakultas Ekonomi - MANAJEMEN
di-posting oleh rrnina09@yahoo.co.id pada 2018-07-06 10:26:54  •  281 klik          Permohonan Koleksi

IMPLICATION OF EMPOWERING PARTNERSHIP PROGRAM FOR GROUP OF MANUFACTURERS OF VIRGIN COCONUT OIL IN KELEYAN SUB DISTRICT SOCAH MADURA EAST JAVA

disusun oleh Fatah, Abdul 070755701

SubyekMARKETING - PARTNERSHIP
Kata Kunci community empowering program
innovation orientation
market orientation.
KontributorWidiana, Muslichah Erma
Tanggal tercipta2017-09-05
Jenis(Tipe)ArticleGrey
Bentuk(Format)PDF
BahasaInggris
Pengenal(Identifier)UBHARASURYA-ArticleGrey-070755701
No Koleksi070755701
No Klasifikasi658.89 Fat a


Sumber :
http://aasrc.org/aasrj/index.php/aasrj/article/view/1962

Relasi/Tautan:
American Academic & Scholarly Research Journal aasrj ISSN 2162-3228 Vol 9, No 6, Sept 2017

Ketentuan (Rights) :
American Academic & Scholarly Research Journal aasrj ISSN 2162-3228 Vol 9, No 6, Sept 2017


[ ANOTASI / ABSTRAK ]

Abstract. The Community Partnership program has two partners, namely Group of Manufacturers of Virgin Coconut Oil in Keleyan Village, Socah Sub-district, Bangkalan Madura. The problems of partners in terms of production are (1) So far, to extract coconut still using manual tool so that ineffective and efficient not yet have scooping machine. (2) To scrape coconut still using manual tool which Takes a long time so inefficient and effective does not yet have a solvent engine. (3) Problems in terms of marketing management: (a) VCO marketing area is still local because it only covers Madura city (b) Promotion is still limited. (4) From the aspect of HR management the condition of the quality of human resources is still low (5) No business diversification. The effects are: (1) To separate coconut shell from coconut meat is very inefficient (consuming time and effort), (2) to grind coconut meat which is ready to be taken by coconut is very inefficient, (3) Market penetration and turnover of VCO business group product sales is still low. (4) Have problems if there is more demand than usual. (5) Development product does not exist. Objectives are: (1) improving the quality, energy efficiency and processing time of the VCO through the design of the coconut sculpture. (2) Improve the quality, Power efficiency and VCO processing time through the design of a coconut scar machine. (3) Improving design capabilities and updating product information through the website to add insight and expand the marketing of VCO products online outside Madura and even outer islands. (4) Increase productivity through human resource capability (5) concentric diversification of coconut dregs into delicious snacks. Solutions / Methods: (1) Design, build, training, practice and mentoring the manufacturing,use, maintenance of coconut shrinking machines. (2) Design, build, training, practice and mentoring the process of manufacture, use, maintenance of scar machines coconut. (3)Training, practice and assistance in improving the design and updating of VCO information through the website to the VCO group of librarians in Keleyan village (4) Training, practice and assistance in improving the competence of skilled and skilled human resources in processing VCO for community in the village Keleyan...



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