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Jurnal : Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Membeli Rumah(Studi Kasus Perumahan Viharta PT. MBP Gresik)

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Membeli Rumah (Studi Kasus Perumahan Viharta PT. MBP Gresik)

disusun oleh Widiana, Muslichah Erma

SubyekPerilaku Konsumen
Kata Kunci Consumer decision
buying a home
Tanggal tercipta2009-12-01
Jenis(Tipe)Journal
Bentuk(Format)pdf
BahasaIndonesia
Pengenal(Identifier)UBHARASURYA-Journal-ISSN08543038
No KoleksiISSN08543038
No Klasifikasi658 Wid a


Sumber :
Majalah Ekonomi Unair

Ketentuan (Rights) :
ISSN:0854-3038 Terakreditasi No.43/DIKTI/Kep/2008 Tahun XIX, No. Des 2009


[ ANOTASI / ABSTRAK ]

Location of this research is that viharta housing in gresik. Types of data used in this research is the primary data by distributing a questionnaire to 140 respodents. Variable measurement scale used is the Likert scale and the data were analyzed with factor analysis is a statistical technique used to combine variable that have the dimensions or the same character, and then united and formed into a new factor with SPSS 12.0 for windows obtained significant value from Bartletts test of sphericity is far 0.000 so there is a correlations process, 24 variable as a whole can follow the process or the next stage because the MSA value greater than 0.5. From the result of factor analysis processing, 24 variables had summarazied into seven new factor, wich may represent a 58,9% variance is, where the value can be seen from the commulative variance. The result showed that the factor considered by consumers to buy a hause are: 1). Factor product. 2) Factor Prices. 3) Facilities. 4) Promotion Factor 5) Reference Factor 6) Discount Factor 7) The Credit Factor.



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