REPOSITORI INSTITUSI
UNIVERSITAS BHAYANGKARA SURABAYA
 
PENELUSURAN INFORMASI

Masukkan kata pencarian pada kotak diatas
 

UBHARASURYA » Journal » MAGISTER MANAJEMEN
di-posting oleh rrnina09@yahoo.co.id pada 2015-11-01 20:02:34  •  792 klik          Permohonan Koleksi

Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya

The influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Surabaya

disusun oleh MUSRIHA - 0019085801

SubyekCUSTOMER BEHAVIOUR
Kata Kunci Hedonic
ultilitarian buying behavior and store loyalty
KontributorSitesa W.O
Tanggal tercipta2012-08-20
Jenis(Tipe)Journal
Bentuk(Format)pdf
BahasaIndonesia
Pengenal(Identifier)UBHARASURYA-Journal-340zUBFEM2012
No Koleksi340zUBFEM2012
No Klasifikasi658.03 Mus p


Sumber :
Management Science Journal Vol.3 No. 1 Agustus 2012

Relasi/Tautan:
Management Science Journal ISSN: 2085-3467 Vol.3 No. 1 Agustus 2012

Cakupan (Coverage) :
Cover, Editor, Daftar Isi, Paper

Ketentuan (Rights) :
This paper is made with real if something goes wrong later prepared sanction applicable law


[ ANOTASI / ABSTRAK ]

This study aimed to test and analyze the influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Surabaya. This study used independent variables; they are: hedonic and ultilitarian buying behavior; and a dependent variable, consumer Store loyalty. This study is a survey research which is used for explanatory purpose or confirmatory, or is also called a study for hypothesis testing that is to explain the influence of variables or a causal relation between variables through a hypothesis testing. The data were obtained by spreading and collecting questionnaires, and then they were analyzed by using logistic regression modeling. From the discussion and the testing of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Surabaya, of the hypotheses that had significant influences were hedonic buying behavior to Store Loyalty of Matahari Department Store in Surabaya. The hypothesis which did not have significant influence was ultilitarian buying behavior to Store Loyalty of Matahari Department Store in Surabaya.



[ DESKRIPSI LAIN ]

Studi ini bertujuan untuk menguji dan menganalisis Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya. Studi ini menggunakan variabel bebas yaitu Perilaku pembelian Hedonic dan Ultilitarian serta variabel terikat Store loyalty konsumen. Studi ini termasuk dalam jenis penelitian survei yang digunakan untuk maksud penjelasan atau confirmatory, atau disebut juga penelitian untuk pengujian hipotesis yaitu untuk menjelaskan pengaruh antar variabel atau hubungan kausal antar variabel melalui pengujian hipotesis. Data diperoleh melalui penyebaran dan pengumpulan kembali kuesioner dan kemudian dianalisis dengan menggunakan model analisis regresi logistik. Dari pembahasan dan pengujian pengaruh perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya, ternyata perilaku pembelian hedonic memberikan pengaruh yang signifikan terhadap store loyalty konsumen Matahari Departemen store di Surabaya. Perilaku pembelian utilitarian berpengaruh tidak signifikan terhadap store loyalty konsumen Matahari Departemen Store di Surabaya.

 Download File Penyerta (khusus anggota terdaftar)

  1. UBHARASURYA-Journal-42-cover1.pdf
    65 KB - application/pdf

  2. UBHARASURYA-Journal-42-Editorial.pdf
    43 KB - application/pdf

  3. UBHARASURYA-Journal-42-Daftarisi.pdf
    50 KB - application/pdf

  4. UBHARASURYA-Journal-42-PengaruhPerilakupembelianHedonicdanUltilitarianterhadapStoreloyaltydiMatahariDepartmentStoreSurabaya..pdf
    108 KB - application/pdf